How To Use Squarespace For Coaching Business
Should I use Squarespace to build my coaching business? Is Squarespace the best website for my coaching business? How can Squarespace cater to the needs of my coaching business… You may be overwhelmed with tons of website builders claiming to be the best fit for your coaching business, with Squarespace being one of them.
You don’t have to sweat in determining whether Squarespace is the best website for your coaching business. It is! Squarespace comes with everything to grow your business, become visible on search engines, and close more deals.
It is a one-stop shop for all your coaching and website needs. You get access to features such as
Appointment organization
Email marketing
Members Area
Course Page
E-commerce to sell your digital products.
There is no stopping when you build your coaching business on Squarespace.
Related article: 21+ Best Squarespace Templates For Coaching BusinessDo you want to know what is better than Squarespace's impeccable features to grow your website? It is coaching website templates that have been designed specifically for you!
You don’t have to design your website from scratch or pay thousands of dollars to a web designer only to wait for months before it is complete. You can purchase a coaching website template designed specifically for coaches at an affordable amount and upload only your images and content! It is that easy!
What are you waiting for? Check out the perfect coaching website template for YOU at our Template Shop.
How To Use Squarespace For Your Coaching Business
Let’s look at the Squarespace features you can use to grow your coaching business and make more sales.
Plan and Organize Appointments
Clients can book your services and schedule appointments on your website without you jumping on endless meetings. It is that easy. With Squarespace, you can plan and manage appointments, show your availability, and open your services to be booked directly on your website.
Squarespace comes with a scheduling app (formerly Acuity) that allows you to
Set your calendar
Your availability time
Appointment type: You can set different appointment types containing different services, durations, and costs. You can also make some appointment types private, i.e., people cannot see them on your website except if they are sent a direct link.
Create Group Class: If you are a course creator, you can create a group class for students.
Create rooms/resources: This is handy for those with limited space or resources, such as a spa with three massage rooms. You can set your room/resources availability; Squarespace will automatically disable the appointment button for that service once the rooms are all booked.
Set up reminders: You can set up automatic reminders that will be sent to your clients when their appointments are near. Other notifications, such as post-appointment follow-up, appointment confirmation, rescheduling, etc, are also available.
Upsell subscriptions, gift cards, etc: Using the scheduling app, you can sell specific digital products. In other words, clients can buy your digital products while making an appointment. It is a nice way to upsell your services without being pushy.
Sync to your calendar: You don’t have to log in to your website to know who has booked; you can easily sync the Squarespace scheduling app to your personal calendar and get information on the go.
Related Article: Squarespace Scheduling: The Ultimate Guide How To Use Squarespace Scheduling For Your Coaching Business
The first thing you need to do is to sign up on the Squarespace Scheduling page. Go to your Squarespace dashboard and select Scheduling. If you already have an account, logging into your scheduling app is super easy.
Next, choose a pricing plan that best fits your current business size. Currently, there are three business plans– emerging, growing and powerhouse. The Emerging plan is a great option if you are a new coach. As low as $16/month, you can get access to the necessary scheduling features.
You can choose to create a scheduling page on your website or make use of a scheduling block.
A scheduling page is perfect for businesses with high website traffic from various external sources. The best thing to do is to create an appointment page and add a button on the home page.
A scheduling block can also be created to support the page or can become an alternative if you don’t want to add an extra page link to your home page.
For those who don’t want their appointment page visible to the public, there is an option to copy the link and send it to specific clients. Also, you can create links to your appointment types and send them to those concerned.
Email Marketing To Grow Your List
If you are serious about becoming an expert in your field and getting more leads, you must share value through email marketing. Email marketing is one of the proven marketing strategies that get the highest amounts of leads every year.
You don’t have anything to worry about if you are using Squarespace for your coaching Business. Squarespace also has an email marketing feature that allows you to end branded messages and grow your email list.
Squarespace email marketing comes with a lot of useful features, such as
Robust Email Editor: You can write your emails, format them to your taste, and add images using the Squarespace email editor; you can also add links and call-to-action buttons.
Email Templates: If you are an OG Squarespace user, you know Squarespace has one of the best templates. So, their email templates will be nothing short of perfection. Squarespace has stunning email templates you can choose from and customize to your taste.
List Management: Squarespace does fairly well in its list management and segmentation feature. You can create up to 20 email lists for various uses. Squarespace also allows you to add contacts manually or import them directly to your email backend. You have to add tags manually, which can be tedious if you have a long list of subscribers.
Automation: You can send automated to your new subscribers based on their actions on your website. You can access automated emails such as welcome emails, check-in with new subscribers, thank you emails, and more. You can also set some emails to be sent after a specific period.
Analytics: Squarespace tells you how your email is doing. You get information such as
Number of emails delivered
Opened emails
Click-through rate
Unsubscribe and subscribe rate, etc.
Landing Page: An email landing page is a great strategy to grow your list fast. An alternative is offering a freebie on the landing page in exchange for their emails. Fortunately, you can create a new landing page on Squarespace
Other features such as customer support, customization options, and scheduling time are some benefits you will enjoy using Squarespace.
As a coaching business owner, Squarespace is a cheap email marketing option if you are just starting.
However, if you have thousands of subscribers, it can become much more expensive and less sophisticated. Regardless, I highly recommend the Squarespace email marketing feature if you are starting and are trying to test the waters. Besides, it allows you to send branded emails to your subscribers, helping you to maintain uniformity throughout your brands.
Client Invoicing
Another great way to use Squarespace to grow your coaching business is its invoicing feature. You can create project invoices and send emails to your clients.
It can be used as a client portal if you are starting and have a tight budget. The Client Invoicing feature allows you to
Create Projects and add concerned clients: You can create a new project and add your client to the portal. They will get updates on the project, track your milestones, read resources, and so much more. They can also drop notes and view pending invoices.
Create Invoice: You can create an invoice for each project milestone, and Squarespace will automatically send it to their emails. The email has a pay button that leads them to your payment details. Once the invoice is paid, you will see it as paid. In case your client didn’t see your invoice, you can resend the email again through your Squarespace app. Another nice thing you can do is to offer discounts and also customize the invoice to carry your brand style\
Of course, you can edit and resend or cancel an invoice.
Your clients do not need to stress themselves for updates about their project progress. All they need to do is log in to their project dashboard on Squarespace, view progress, check resources, and drop notes. Simple and effective.
related article: Squarespace Client Portal: A Simple GuideCreate Membership
Squarespace members area allows you to create exclusive content that can only be accessed by specific people based on subscriptions or one-time payment. You can create courses and workshops for a fee and accept those ready to pay.
Creating membership is a great feature to leverage to attract high-paying clients and share your trade secrets. It is also a great way to give your subscribers a sense of ownership and exclusivity. They have access to what others don’t have access to, and they can collaborate with like minds in your member's area.
You can customize your members' area and select the plan type that works best for you, whether it is one-time, recurring or free. Other things you can do in the members area are adding and customizing content, creating a members’ area registration process, managing members, and so much more.
How To Create Members Area On Your Squarespace Website
Head over to your Squarespace Dashboard and click on Setting; you will see the Members Area toggle. Toggle it on, and you can create your first members' area.
To create your first members' area.
Go to the Website on your Squarespace dashboard
Click the + icon beside Pages and select Members Area
Now that you’ve created your members' area, you can add content and customize the page.
related article: Squarespace Member Area: Step-By-Step GuideHost Your Course
You don’t have to use another platform to host your course! Squarespace now has a course page. This new feature has made things 100 times better for coaches and creators like you. If you plan to grow your coaching business by offering courses and workshops, Squarespace is the best fit for you. That’s not all; this feature allows you to create limitless courses on Squarespace.
With the course page, you can create modules and lessons, set a fixed or recurring price, and more. Let’s look at some features the Squarespace course page comes with.
A course overview: This gives information about the course and the upcoming lessons
Progress bar: The progress bar shows how far the student has gone in the course
Set up payment plans
Customize course page and content
Embed course videos from external sources such as YouTube or Vimeo
Creating a course page is super simple. All you need to do is go to your Squarespace dashboard and click on Website and Pages. Select the + icon beside the page, scroll down through the page’s collection and select Course Page.
You can customize colours, text and course content. You can also create as many lessons and course pages as you need.
related article: Squarespace Courses 101: Your Complete GuideSell Digital Products
One way to spike up your business revenue is through selling products. People always seek products to solve their pain points and add value to their lives. Creating useful digital products such as ebooks can help you become an expert in your field and gain authority. Squarespace was designed to help your business grow so that you can sell limitless products on Squarespace without hassle.
With Squarespace, you have nothing to worry about. You don’t have to buy the e-commerce plans before selling on Squarespace; you can sell with your Business Plan Subscription.
The Business plan comes with a shop where you can sell physical and digital products, although you will have to pay a 3% transaction fee on each product sold. However, it won’t hurt and adversely affect your revenue if you sell less than 50 products every month. You can always upgrade to any of the e-commerce plans when your sales have skyrocketed.
Setting up a store on Squarespace is super easy.
Go to your Squarespace dashboard and select Pages.
Under Collection, select Store.
Once you create your Store, you can add your product. There are four options: physical, digital, gift cards and service.
Select Digital and follow the steps to set up your product.
Note: Digital products are usually in the form of a link sent to the buyer’s email. The link can lead to another page where they will either download or have access to the product.
These are a few of the many advantages you get using Squarespace for your coaching business. Other benefits of the Squarespace website builder are;
Robust SEO features: You have access to features such as meta description, URL customization, and analytics, which can help your website rank on search engines and become visible to the right target audience.
Great Customer Support: Squarespace has one of the best support out there. You get 24/7 email support and a detailed information library to answer all your questions. If you are unsatisfied, you can drop your question on the Squarespace forum and get replies quickly.
Ease of Use: Unlike other website builders, Squarespace requires a low learning curve, and you can get the hang of things quickly. Also, it is a drag-and-drop website, so you don’t require any design background to use Squarespace. You can design your website by making one of the templates available on Squarespace or a tailored website template designed for coaching websites.
You only need to load the template on Squarespace and put in your copies and images. To check out stunning websites designed for you and your coaching business, check out our Template Shop.
Numerous Built-in Features: Squarespace does not rely heavily on integrations because it has many features.can access Scheduling, email marketing, members area, course creation, subscriptions, anal, and much more. However, if you want to integrate any app into your website, Squarespace has an app store with hundreds of apps such as Printiful, Mailchimp, etc. Also, you can use Zapier to integrate any other app to your website.
Built-in Security: Squarespace has its own SSL certificate at no extra cost. So you don’t have to worry about your website being hacked. Also, all sensitive information, such as card details and other vital information, is encrypted.
Mobile-Optimization: 92.9% of internet users access websites through mobile phones, so it only makes sense if your website is optimized for mobile view. Fortunately, Squarespace automatically optimizes your website for mobile view, and you can also adjust the elements to your satisfaction.
Top Three Squarespace Coaching Website Templates
If you are starting your coaching business, Squarespace comes with many nice templates to use for free. However, the problem lies in the specificity of the templates in solving your business needs. Some of the templates can be broad or won’t contain some features such as a course page, etc.
You can solve that by purchasing a coaching business website template designed by professional and experienced designers who know much about the coaching space. These templates are built to reduce bounce rates by strategically placing CTA buttons and a compelling layout.
Let’s look at the top three templates you can purchase for your coaching business website.
Chloe - Squarespace Website 7.1 Template
Chloe takes the first spot because it gets everything right! It is a business coaching template designed for coaches who have success in mind. The home page opens up with a beautiful picture and a layout that tells a story. Chloe is the perfect website template to reduce bounce rates and encourage visitors to act.
Beyond the cute animations and aesthetics, it comes with functional pages your business will need. Pages include services, portfolios, resources, Instagram, etc. Another great thing is that it has strategically placed CTA buttons on each page.
Chloe is a stunning template that doesn’t require a lot of editing. All you need to do is to put in your content and swap images. Simple, clean and effective.
Jolla - Squarespace Website 7.1 Template
Jolla is your surest bet if you are looking for a minimalist and professional website. Jolla is a black-and-white themed professional website that gives you sophistication and simplicity. From its choice of fonts, image placement and design, Jolla tells any visitor that your brand is to be trusted.
Each page was also designed with conversion in mind. They come with enough CTA buttons, scannable content and a great layout. You can access two home pages, a portfolio, Instagram, a blog and a contact page. You can add new pages, such as a course page, sell digital products and create a members area.
Jolla is our second pick when it comes to its sophistication and functionality. What are you waiting for?
Purchase Jolla today and start designing your website today.
Sophia- Squarespace Website 7.1 Template
Sophia is the last template featured on this list, and it is because of its fun personality. The quirky elements and lines around the page give it a loving personality without sacrificing professionalism. If you are a coach who wants to be relatable and fun, then this template is perfect for you.
Boho Social has a course page, blog, Instagram and contact page. The course page is particularly useful if you’d be offering courses immediately.
Squarespace For Coaching Business
Now that you know that Squarespace is the best fit for your coaching business, what are you waiting for? Head over to Squarespace, create your website and start enjoying the numerous features it has to offer.
Remember, you get access to scheduling, email marketing, member area, strong SEO capabilities and many more. Also, you don’t have to know about design or have a coding background with Squarespace. It is a drag-and-drop builder that can be operated by anybody.
If you don’t have the time to design your website and can’t give it to a designer to charge thousands of dollars. All you need to do is to purchase one of the coaching busines templates on our Template Shop, and swap out the copies and images. Any other thing have be done for you!.
Looking for a custom website design for your business? Explore our Squarespace Web Design packages for a stunning website. Need to enhance your site's visibility? Our Squarespace SEO services are here to assist you. Curious about our work? Take a look at our Squarespace website designer portfolio for some inspiration!