Custom Squarespace Website for Luxury Real Estate Agent in Boston
Are you a real estate agent aiming for success and recognition in your area? If so, you've come to the right place. Being a successful agent requires courage, smarts, and hard work. Your website is crucial, serving as a virtual hub for clients to learn about you and your listings.
Fortunately, you do not have to spend thousands of dollars or learn web design to build your dream website; you can easily purchase one of the already-designed templates built specifically for real estate agents, and you’re good to go. All you need is to edit the copy and list your properties. So, what are you waiting for? Check out our Template Shop and find the perfect match for you.
If you want a more customized website that brings all your dreams into reality, you can work hand in hand with a professional Squarespace designer at an affordable cost. After years of experience designing in the real estate field, having a good website that speaks for you is necessary. I can work closely with you to build a professional and converting website that stands out and represents your uniqueness as an individual. If that sounds like you, then feel free to book an appointment. I cannot wait to turn your dream into reality.
Case Study: The Legacy Group
The Legacy Group is a group of real estate experts who aim to create real estate opportunities and properties that align with their dreams and aspirations. The business focuses on ‘if you dream it, you can get it.’ They are one of Boston's best real estate businesses and a perfect match if you are considering selling or purchasing properties around Boston. The Legacy Group really knows their onions, and the website showcases their expertise in all dimensions.
The Problem
Karina, Michela, Alana, and Jessenia are a group of real estate experts who have built a track record for themselves and are doing well in the real estate field. With millions in sales, they wanted a website that represented who they were and showcased their sophistication.
They needed a functional website to open their business to more opportunities and attract more people. However, they didn’t want any type of website. They wanted one that was sophisticated, minimalist, and simple-- a website that could represent their values and vision and serve as a warm welcome for new visitors. Also, they needed a website to list all the properties they have for sale and showcase their new developments.
With the series of interviews I had with them, I realized some key features the website must have
It must be a clean and elegant website
Have multiple and functional pages for their properties
Must have a converting layout that will make visitors want to find out more
After gathering all this information, it was time to discover their major competitions in Boston and other parts of the country.
Competitor Analysis
Using SEO tools and my research skills, I found the top five websites ranking for Boston Real Estate businesses and their significant keywords. I reviewed their interfaces, pages, and content to discover their strengths and weaknesses.
For some of their strengths, I found out
Clean layout with enough whitespace between elements
Functional pages
Clear CTA buttons
Some of the weaknesses are
Unclear copies
Ineffective home page layout
Lack of aesthetics
Things I Did Differently
Unlike most real estate websites without a structured home page, I ensured that the homepage consisted of sections that interlinked with each other and created a compelling story. However, I kept the homepage concisely to reduce the bounce rate. Also, CTA buttons were strategically placed at different sections of the homepage. Next, to establish credibility, I included their achievements, such as the number of properties they’ve sold and the number of 5-star reviews their business has received. Also, testimonials of past clients were included.
Next, each page was created to serve a distinct function and make it easier for visitors to navigate to the page that they are most interested in. So, if the client wants to sell, there is a sell page; if their goal is to buy, there is a buy page. If they want to learn about the business’s new development or the team, respective pages cater to those needs.
For the choice of color, I went with colors that communicate luxury, clarity, credibility, and dominance, which are black and white. I went solely with neutral colors because it adds a touch of sophistication to the business, just as they wanted. Also, using black and white colors allowed images of the properties or team to be the center of attention, which is what we aim for. Irrespective of the color, there was enough whitespace for each element on the website to shine.
More Client showcase: Website Design For Public Relations AgencyTypography is as important as colors and copies. The typography type you go for will communicate a specific kind of message. Since Karina wanted a luxurious and sophisticated look, going for luxury-inspired typography only made sense. We used Ivyora Display as the primary font because of its elegance and legibility, and Roboto was used as the body front. Roboto is known for its legibility and ability to retain sharpness in small sizes. These two fonts paired excellently and created a sophisticated look that cannot be easily forgotten.
Overall, The Legacy Group website is clean and modern, sets my client apart in real estate, and keeps things simple. The website has impressed many visitors and brought in more clients, thanks to its converting nature.
More Client showcase: Website Design For A WriterOptimization
After the design process, the website was optimized for search engines. We used the Squarespace in-built SEO tools to prepare it to rank on search engines. Site titles, meta descriptions, customized URL slugs, etc., were added to improve its visibility. Also, the website was submitted to Google Search engine, which signals to Google that the website exists and can be ranked on search engines. I verified the website with other search engines such as Bing, Yahoo, etc.
Lastly, we checked all pages, content, and links to avoid broken links or duplicated copies/pages, which can be detrimental to SEO.
More Client showcase: Website Design For Social Media AgencyClient Training
Maintaining a website while running a business can be stressful. Therefore, it is vital that your web designer takes time to teach you how to make changes to the website. I ensured I walked the website owner through the basic things, such as listing properties, adding copies/images, and creating a new page if there was a need. Also, I reassured them that I am always available if there is any issue that they haven’t been able to solve after reading Squarespace articles or forums. Lastly, I explained some dos and don’ts to avoid lagging load speed and SEO mistakes.
More Client showcase: Website Design For Real Estate Property Management GroupGet Your Custom Real Estate Website Today!
Nothing is stopping you from getting a professional and customized website, not even a tight schedule. You don’t have to spend your precious time figuring out how to combine colors or move elements around, Kseniia Studio can work closely with you to bring your dream website to reality. If you can imagine it, we can get it to life. With more than five years of experience designing and building websites for clients in the real estate niche, you are assured that your website won’t be short of professionalism and beauty. All you need to do is tell us what you want, and we will work on your designs.
We also have significant real estate website templates you can purchase directly from the shop. These templates only require you to input your images and content, and you’re good to go. You need an average time of two days to set up your website and get it running. These templates come with guides telling you what to do at each step. Shop Squarespace 7.1 Templates now.
Looking for a custom website design for your business? Explore our Squarespace Web Design packages for a stunning website. Need to enhance your site's visibility? Our Squarespace SEO services are here to assist you. Curious about our work? Take a look at our Squarespace website designer portfolio for some inspiration!
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