Squarespace Pricing Plans: A Complete Guide [2023]
Squarespace surfaces over and again when listing the best website builders for small businesses and solopreneurs. The award-winning website builder has satisfied millions of business owners' needs with its powerful and impeccable tools, website templates, integrations, and SEO techniques.
However, everything good comes with a price, and understanding Squarespace pricing and the various packages you get with each plan will help you make an informed decision on the best plan to opt-in for
In this post, we break down each Squarespace Plan and explore the features so that you can make informed decisions on whether to go with Squarespace and if you are getting value for money.
What is Squarespace?
Squarespace is a website builder for small businesses and creatives to set up their website or online store and reach out to their target audience, thereby increasing visibility and revenue. It has an easy-to-use style editor to build your website and requires no code for setting up. In other words, Squarespace is built to eliminate the stress, technical background, and investment needed to create a full-blown website; instead, you can set up your website within days by yourself or with the help of a professional Squarespace Designer.
Squarespace Pricing Plans: A Complete Breakdown
There are various Squarespace Plans for different business owners and needs, ensuring that every business owner's needs are well catered for. There are four main Squarespace Pricing plans that we will be exploring in this post.
Personal Plan
Business plan
Commerce plans: Basic and Advanced Commerce
Squarespace Enterprise
Each plan has unique features and solves the pain points of specific business owners. Without further ado, let's dive deeper into these plans.
Quick Pricing Tip: You save money if you opt-in for an annual subscription on any of the plans. You save up to 30% by subscribing to an annual plan.
1. Squarespace Personal Plan
The personal plan is the cheapest paid plan that Squarespace offers, and it comes with many robust functions suitable for creatives and small business owners just starting.
Pricing: Personal plan costs $23/month if you are on the monthly payment and $16/month for the annual payment
Features: Personal plan includes the following core features
A free custom domain: You get a domain name once you sign up for the personal plan
Unlimited Bandwidth and Storage
Robust SEO Features for visibility
30 minutes of video storage
Basic website metrics for smooth management
Up to 2 contributors to the website
SSL Security
Access to Squarespace Extensions
Custom Merch
Blogging and Portfolio features, etc.
You get access to all the basic features you need on a functional website. Also, you get 24/7 customer support when issues surface, and you can implement your SEO strategies on a personal plan. In addition, all templates are responsible and well-optimized for different gadget screens, including mobile phones.
Major Omission of A Personal Plan
Regarding the personal plan, there are some significant disadvantages that you must pay attention to, especially if you have plans of scaling your business in the features.
No E-commerce/ Marketing features: A Squarespace Personal plan doesn't come with any e-commerce features, which means you cannot sell anything on the personal plan, nor can you get any cogent marketing statistics for your website. So, if you plan to sell online, the personal pricing plan is not for you.
Limited Integration Features: Integrations are essential for a growing business because third-party apps are always needed for the smooth running of a business. However, on the personal plan, you can only use a few key/custom integrations, such as adding a Facebook Pixel, Zapier, Tock, etc. Once again, the Squarespace Personal Pricing Plan isn't for you if your business depends on integrations. Instead, it would be best if you considered a business or commerce plan.
No JavaScript or CSS Snippet: You don't need any code to set up a website on Squarespace, but for designers or business owners with a tech background who want to add a bit of style to their website, then the personal pricing plan is not for you.
Major Advantages of A Personal Plan
It comes with most website features: You don't have to worry about SEO, editing features, Images, Galleries, banners, etc., with a Squarespace website. It comes with everything you need to run a website smoothly.
Blogging Features: You have access to all the blogging tools you need; therefore, there's no need to integrate WordPress or any other blogging platform into your personal plan Squarespace site. The personal plan is a great place to start if you are thinking of running a blog or portfolio.
Who is the Personal Plan Good For?
This pricing plan is perfect for creatives such as bloggers, musicians, graphic designers, UX designers, etc., who want to build a portfolio for their services. It comes with all the required features for a successful portfolio website.
It is also perfect for individuals or business owners who want a website with little cost and no extra design problems. It has hundreds of templates and is ideal for wedding websites, course/webinar websites, etc.
2. Squarespace Business Plan
If you are a business owner who wants to scale your website, sell products and have access to more advanced website analytics, then a business plan is perfect. The Squarespace Business Plan is the most purchased plan on Squarespace because it comes with all the necessary features.
Pricing: You get charged $33/month on a monthly recurring plan and $23/month on an annual plan. You get to save up to 25% on an annual subscription.
Features: In addition to all personal plan features, you get access to
Unlimited contributors
Professional Email from Google
CSS and JavaScript Customization options
Gift Card functionalities
Squarespace Premium integrations and blocks
Sell unlimited products
Promotional pop-ups and banners
Free Google Workspace for a year.
Integrated e-commerce too
Squarespace's pricing Business Plan is an excellent option for digital and physical products.
Major Omissions/Disadvantages Of Business plan
Transaction Fee: One thing you should note about the business plan is the transaction fees. The business plan charges 3% transaction fees for every product sold. This may only add up to a little if you sell once in a while, but it can be a massive cut in profit if you have a large outflow of sales. Fortunately, Squarespace has the commerce plans to cover that. More on that later.
Advanced E-commerce Features: True that you get access to e-commerce features on the business plan, but major e-commerce features necessary for an online store's smooth running that is lacking. Let's take a look.
Point of Sale: There is no Point of Sale system on the business plan, which is detrimental if you are running a full-blown online store
Abandoned cart recovery: There is no room to send reminder emails to shoppers who still need to purchase the items added to their cart. This feature is important and can increase your sales by up to 14%.
Product Reviews: Customers cannot drop reviews on your product, which is another excellent marketing tactic
Advanced Ecommerce Analytics
Customer accounts: Customer accounts are needed for a smooth ride on your website, and the plan doesn't have one
Instagram and Facebook Sales
Checkout on your domain, etc.
Major Advantages Of Business Plan
Basic ecommerce Features: Unlike the personal plan, you can sell products quickly on the business plan. You get an online store, inventory, and other features that help keep track of your products.
Unlimited Products: You don't have to worry about a limiting bar on the number of products you can sell.
CSS and Javascript Customization: You can add all the necessary features to spice up your online store and website without constraints.
Who Is Squarespace Business Plan Best For?
This plan is perfect for digital course creators, small business owners, and solopreneurs offering their services. Designers, course and template creators, physical businesses needing a website, service providers, etc., will find the business plan more than sufficient for all their daily activities.
3.1. Squarespace Basic Commerce Plan
The Basic commerce plan is the first tier of the two Squarespace's ecommerce plans, and it comes with more advanced ecommerce tools and premium features compared to the Squarespace business plan.
Pricing: The basic commerce plan costs $36/month for monthly recurring plans and $27/month if you pay annually.
Features: Squarespace's Basic commerce plan comes with most ecommerce features that a robust online store need. Here are some of the features, coupled with all the features that the business plan offers
No Transaction fees: On the basic commerce plan, you are charged a $0 transaction fee on products, which is perfect for big online stores
Customer accounts: Your buyers can log in to their accounts and check out faster, which is great for reducing bounce rates
Product Reviews: You can request reviews from your customers after a 14-day purchase, and they can drop a 1500-character review on the products
Additional Merchandising tools: you can show your customers related products, which is an excellent way of upselling other products to your visitors.
Checkout on your custom domain name: Instead of your customer being taken to a Squarespace domain for checkout, they can check out directly on your website with your domain name, which is an excellent way of building trust.
Sales on Instagram and Facebook: Followers and customers can shop for your products directly on Instagram
Availability labels: You can show the amount of product remaining, and this is an effective marketing tactic that creates a sense of urgency in your customers, etc
Major Omissions/Disadvantages Of Basic commerce plan
The main omission of this Squarespace Pricing plan is that you don't have access to
Abandoned cart recovery: This is a super important feature for all online stores, but it isn't accessible on Squarespace's basic commerce plan.
Sell Subscriptions: Another feature you can't access is selling subscriptions, which is vital for service providers and stores
Advanced Shipping Plans
Advanced discounts, etc
Major Advantages Of basic commerce Plan
One significant advantage of basic commerce is that you can access all necessary eCommerce analytics and features without needing to pay transaction fees. In addition, you have access to some advanced website-required metrics for growing your online store without hassle.
Who Is Squarespace basic commerce Plan Best For?
This Squarespace Pricing plan is perfect for mid-sized online stores that sell many products. It comes with everything necessary for any online store's smooth running and growth. However, some missing features may not be perfect for big online stores. Therefore, it is best to use the advanced commerce plan to enjoy all the benefits.
Also, compared with other ecommerce platforms and the features it provides, the basic commerce plan is expensive. Regardless, this is an excellent plan for online stores that wants basic and functional features to grow their store.
3.2. Squarespace Advanced Commerce Plan
The Squarespace Advanced Commerce plan is the most expensive and highest commerce plan made for e-commerce stores, and it comes with all the advanced commerce analytics and features you'll need to expand and grow your business.
Pricing: It costs $65/month for monthly payments and $49/month for an annual subscription
Features: You can access all the premium features that will elevate your online store in all ramifications. These features are;
Abandoned cart recovery: As we discussed earlier, this is important for reducing the bounce rate and increasing the conversion rate for your online store. You'd be able to send customized emails to everyone who added products to their carts but didn't complete the checkout process.
Shipping Quotes: This feature allows you to display real-time shipping quotes from renowned postal companies like FedEx, UPS, etc., at checkout.
Advanced Discounts: You can create discounts with specific limits that can automatically be applied at checkout.
Commerce APIs: It allows you to add custom integrations without hassle to enhance the ecommerce experience on your online store
The Advanced Commerce Plan provides you with all the necessary and sophisticated features to get your online store going. Although the features are less sophisticated than specific ecommerce platforms like Shopify, etc., the pricing is better and cheaper than these sites. This Squarespace Pricing plan is perfect for all online stores.
Who Is Squarespace basic advanced Plan Best For?
The Squarespace pricing plan is for those who are serious about ecommerce and already have a functioning online store that needs to grow bigger. You have access to all features that converts your visitors and allow seamless purchase.
Although the basic commerce plan comes with great features like availability limits, product reviews, ecommerce analytics, etc., the advanced plan takes it a step further with its abandoned cart recovery feature, which is a game changer in conversion rates and marketing strategy.
4. Squarespace Enterprise
Squarespace Enterprise is the apex of the pricing plans. It isn't easily seen on the Official Squarespace Pricing Plan because it consists of higher and personalized features that many business owners do not need.
Pricing: Pricing is negotiable.
Features: You can manage hundreds of websites from your account manager and get access to a robust and sophisticated account manager for easier collaboration, ideation, and execution.
Another great feature of this plan is advanced SEO optimization, premium tech support from the Squarespace team, and exclusive Design Advice.
Other features include White glove product training, SEO training, and security evaluation.
Squarespace is popularly known as a one-time solution for small business owners and solopreneurs, and has thrived as such. Therefore, this is the best platform if you want a robust and functional website for your business.
Squarespace Additional Integrations & Add-ons
Squarespace comes with other third-party integrations and add-ons that you can purchase and integrate directly from the site or off the sites.
1.Squarespace Plugins
These are code snippets offered by third-party to enhance your website's interface, function, and creativity in different ways. These plugins are not designed by Squarespace, but by external developers and designers. Therefore, one must be careful when using these snippets. However, they add a 'glow' to your website and break open the customization limitation you may have on Squarespace.
Check out these 41+ Squarespace Plugins for your Website.2. Squarespace ExtensionsCurrently, there are 30+ extensions on Squarespace offered by third-party to make your website run smoother. They charge a monthly fee in exchange for their services. However, the number is quite limited compared to other website builders such as Spotify. Nevertheless, the extensions are great at what they do. Some extensions cover graphics, inventory, drop-shipping, returns, language translation, etc.
Some of these extensions are;
Printify
Weglot
ShipStation
eBay
Freshbook, etc
3. Free custom domain
You get a free custom domain on Squarespace when you sign up for any of their annual plans, which is super helpful if you don't have a budget for a domain. However, you will be charged $20 – 70 in the coming years. Alternatively, you can purchase a .com domain name from Squarespace.
4. Email Marketing
Squarespace is a robust website builder that comes with a sophisticated email marketing tool as well. You can host your mailing list and send email newsletters to your list without hassle. It comes with all the necessary functions to create a branded email. You also get the chance to grow, manage and engage your email list like a pro.
Another thoughtful feature is that you can brand your email newsletters with the same brand colors, tones, and fonts for a more uniform look.
Pricing: There are different pricing for the email marketing feature on Squarespace. You have the
Starter: $7 per month for the monthly payment and $5 for the annual payment. You get to send 3 newsletters per month to up to 500 recipients
Core: $14 per month for monthly payments and $10 for annual payments. 5 newsletters per month to 5000 recipients
Pro: $34 per month for monthly payment and $24 for annual payment. 20 newsletters to 50000 recipients
Max: $68 per month for monthly payment and $48 for annual payment. Unlimited newsletter to 250 000 recipients
5. Squarespace Members Area
This allows you to sell memberships to access private online courses or videos for a fee. This is particularly useful for content creators such as course creators and coaching experts, yoga instructors, etc. You can also create a paid email newsletter for your members.
One thing to note is that the pricing depends on the number of video hours, and transaction fees are also included.
Pricing:
Starter: $10 per month for monthly and $9 for annual payments. 1 member area, 7% transaction fees. 5 hours of video
Core: $20 per month for monthly payments and $18 for annual payments. 3 members area, 4% transaction fees, 20 hours of video
Pro: $40 per month for monthly and $35 for annual payments. 10 members area, 1% transaction fees, 50 hours of video
6. Squarespace Scheduling
Squarespace Scheduling allows you to indicate your available hours and allow clients to view your availability and schedule their appointment based on your free time. The clients can make payments or reschedule if necessary. Squarespace Scheduling also automates appointment reminders, payments, invoices, etc.
This feature comes with a paid plan which is listed below
Emerging: $15/month for monthly payment, $14 annually. Access to one calendar
Growing: $25/month for monthly payment, $23/month annually. Access to up to six calendars, SMS/Text Reminders, gift certificates, memberships, or subscriptions
Powerhouse: $50/month (monthly payment), $45/month (annual payment). Multiple time zones for staff, Custome API and CSS, HIPAA (BAA)
related article: How To Create A One Page Website With Squarespace7. Video Studio
Video Studio comes with every plan, and it is a mobile app (available only on ios) that allows you to create videos that match your website's brand, using various templates. These videos can be converted to multiple formats and used on different platforms.
However, the templates are limited depending on your subscribed plan. For instance, the Personal Plan has four templates. Nevertheless, it is a great app that makes video-making easy.
related article: 29+ Premium Squarespace Templates Shop For Any Business8. Tock
If you are into the restaurant and hospitability business, Tock is a necessary software that makes ticketing and management easy. Tock allows you to keep track of reservations, manage pickup and delivery, and other ticketed events. Fortunately, Tock was recently purchased by Squarespace and can be easily integrated into your website for a seamless experience.
The prices vary depending on what you are using Tock for. For instance, you pay $199/month with a 2% prepaid reservation if you use Tock for Restaurant reservations, etc.
related article: 31+ Best Coaching Website Templates.Personal, Business, or Commerce: Which Plan Is The Best For Me?
Now that we've explored how much Squarespace costs for various plans, you may wonder what plan is best.
If you are a small business owner comparing personal or business plans, the first thing to consider is the growth metrics and type of business. For instance, a service provider aiming to create products in the nearest future will be better off with a business plan, while a freelance content writer who wants to reach out to more audiences through their blog will prefer a personal plan.
However, if you run a full-time online store, then your dilemma should be choosing between the basic or advanced commerce plan.
If you are just starting as an online store and on a tight budget, going for the basic commerce plan will be a lifesaver. However, the advanced plan is the best option if your store is snowballing, and you are focused on improving your conversion rates and marketing strategies.
related article: 17+ Sales Page Templates: Skyrocket Your Sales Now!How To Save Money On Squarespace?
Everyone is looking for one way or the other to save money, even if they are going for the most expensive plan on Squarespace. Although Squarespace will give you real value for any investment, here are a few ways to save some bucks.
Go For An Annual Subscription: You get to save 25 - 30% of your money if you go for an annual subscription instead of a monthly one.
Purchase A Domain Elsewhere: Squarespace gives you a free domain if you opt in for the annual plan; however, the charge every other year is quite expensive compared to other domain platforms. Therefore, you should get your domain plan from a domain hosting platform.
related article: Squarespace Domain Review: Everything You Need To KnowCommon Squarespace FAQs
Does Squarespace Offer A Free Plan?
Squarespace does not offer a free plan; however, they offer a 14-day free trial that allows you to explore Squarespace, create a website and start customization. If you eventually figure out that Squarespace is best for you, you can upgrade to a paid version.
Is Squarespace Worth the Investment?
Yes. A BIG Yes! I have been using Squarespace for years; trust me, I have had a lot of wins. Squarespace has everything you need to run a successful website or store, including SEO Optimization tools.
Does Squarespace Offer a Discount?
Without a doubt, Squarespace offers discounts. In fact, there is a student-friendly plan that reduces the cost by 50% if you are a student. It also has seasonal discount periods such as Black Friday, Holidays, etc. More on that here
related article: Squarespace Review: Is It Really Worth The Investment?related article: 12 Best Squarespace Alternatives To Build A WebsiteConclusion
We've taken a deep dive into the various pricing plans that Squarespace offers and the cons and pros of each plan. Undoubtedly, Squarespace is the perfect web builder if you are a small business owner or creative wanting to take charge of your online presence, grow your business, and reach bigger audiences.
All you need to do is to pay for your preferred Squarespace subscription and start building. Here is a comprehensive post on how to build a website on Squarespace.
Q: Do you find Squarespace pricing to be a good value for the features it provides?
Of course, Squarespace offers all the features you need for scaling your website at a very affordable price. In fact, it has the cheapest plans when compared to other competitors like Wix, etc. Even its most expensive top-tier plans are affordable compared to other e-ccommerce sites.
