Buy. Sell. Renovate. Make Profit. The cycle continues like an unending loop. Real Estate isn’t for the weak, and it takes a lot to sell and buy homes successfully. It can be a daunting task getting buyers/sellers, checking out the home, and finalizing the deal! 

What if you can attract more clients, automate the process of consultation, and set yourself apart from other luxury real estate agents? Yes, you can. What you need is a custom Squarespace website designed to cater to your business needs– a place where you can list your properties, show your past sales, send prospects to book consultation services, and establish your credibility. All in one place.

Check out Ruccolo– a luxury real estate website founded by the Ruccolos that sells, buys, and renovates luxury properties.  

Having a website for your luxury real estate business helps you reach out to more audiences in your locality, sets you as an authority in your niche, and gives your business the brand that it deserves. 

Looking for a custom website design for your business? Explore our Squarespace Web Design packages for a stunning website. Need to enhance your site's visibility? Our Squarespace SEO services are here to assist you. Curious about our work? Take a look at our Squarespace website designer portfolio for some inspiration!

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Reach out to us for a chat, no strings attached.

Client Overview 

Nicole and Michael are entrepreneurs who have found their passion in Real Estate, and they love selling, buying, and renovating luxury houses that speak to the elites of society. Based in Los Alto Hill, California, they have a successful Real Estate Agency that has successfully sold houses for owners and made people new homeowners. Growing up around the real estate business, Michael has always had a passion for real estate and renovation and has a keen eye for design. Nicole, on the other hand, is a marketing guru and a business owner. She serves as the co-founder of a marketing consulting firm and has an impeccable business mindset for sales and marketing.  

Concept

Ruccolo Home is doing well, but they are looking for a way to establish their presence online and expand their reach to their target audience.

They wanted a one-stop shop for prospects who wish to sell, buy, or renovate a house. They want a website where prospects can book consultations and check out past works. Also, the website should serve as a place to get familiar with their story and their uniqueness as couples. 

The Process

Interview - Gathering Information

Nichole and Michael were already doing pretty well as an estate agency.. They sell and buy properties while making good profits. However, based on our interaction, we were able to discover the kind of website they needed. 

• A website that brings in their target audience, which are buyers/sellers all around California 

• A professional website that speaks about the agency and showcases past work in a compelling way 

• A website that talks about all the services their business provides, which are selling, buying, renovating, and rentals 

• An aesthetically pleasing website that is simple and stunning 

We were able to understand what their website needs were from the information they provided, and we could advise them on what and what not to include to avoid an unprofessional website. The conversation was productive, and we knew what to do. In the end, we concluded on having different pages dedicated to each service the business offers and then ensuring there are enough CTA buttons that can lead visitors to the right places. This decision will improve user experience and help visitors go directly to what they want the agency to do for them. 

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Competitors Analysis 

Ruccolo Homes has a lot of competitors, which are real estate agencies around Los Alto Hills and in California. To ensure that we are building the best website for them, we had to carry out competitor analysis on their top competing competitors. Doing this helped us learn about their weaknesses and strengths and how to use them to their advantage. Here are some of the insights we got from the competitors' Analysis 

• Strong keywords that rank on search engines

• Fast loading speed

• The competitors' websites need to be better arranged. Therefore, user experience could be better and more enjoyable. 

• Information overload on the home page. 

• Unoptimized pages that can become confusing 

After gathering this information, the next thing is to put the knowledge to use and come up with a website that Nichole and Michael love. 

Visual Design And Solution

Color Scheme

Since the website was for a real estate design agency, there will be a ot of pictures showcasing past properties; therefore, the colors had to be neutral to avoid stealing the spotlights from the property pictures. We stuck with neutral and brown shades and ensured there weren’t distracting elements or drawings that may compete for attention. 

Pages

Also, we created pages for the various services they offer and ensured there was enough convincing explanation on each of the services to clear all doubts before the CTA button. There is a lot of convincing needed in the Real Estate world, and the best way to convince a prospect is by clearing their doubts with compelling explanations. The About Page continues the race by establishing the credibility of the individual real estate agents by explaining their backgrounds and what drives them. 

Typography

Montserrat and Kepler STD were the fonts used in designing this website. Both fonts complement each other and establish a formal and professional look. Kepler has a classic yet modern look to it, making it ideal for a real estate website. Montserrat also comes with clear legibility and communicates formality and authority. The last font that was used was Forma DJR as the CTA button font. It is clean and complements the two fonts perfectly well. 

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Optimization 

Ruccolo Home was optimized for local ranking, and we ensure that every keyword works together for the overall ranking of the website. Also, the pages were checked, and any broken link was removed. We customized the URL to include the ranking keywords for the website. We crosschecked everything on the website, and the website was good to go.

Client Training 

Getting familiar with a new website can be daunting, but not when Kseniia Design Studio handles your website. We provided enough guide explaining everything they need to know and how they can go about significant edits on the website without disorganizing anything. 

More About Ruccolo Home 

If you live in California and you are thinking of relocating to Los Alto Hill or its neighboring towns, the best real estate agency to help you find a ‘home’ is Ruccolo Home. With the expertise of both Michael and Nicole, you have nothing to worry about. Beyond selling homes, they are also the best people to go to if you want to renovate and sell your home. Due to experience, they have the best methods to increase your housing value by renovating and selling it at a price you’ll be content with. Lastly, you can work with them for property projects or rent properties if that is your plan. 

I love how they make the procedure simple, and the amount of positive reviews on their website can testify to their expertise and experience. If your next line of action is creating a website for your real estate agency, you can draw inspiration from there. 

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Let Us Work On Your Real Estate Website 

At Kseniia Studio, we translate our client's imagination into reality by creating a unique, professional, and converting website that brings your target audience to your business. I will work together to hear what you have and suggest solutions to your website problem. The end goal is to create a website that you love, stands out, and leads to conversion. 

Let me help you turn your website dream into reality 

Shop For a Real Estate Website Template Now! 

We have specifically designed website templates for your real estate purchase. Check out our Squarespace Templates Shop to find out the best real-estate templates that you can set up in a minute. It comes with an elaborate guide that teaches you how to swipe your copies and make adjustments to the templates. If you don’t want ot design yourself, we offer customization services and will help you set up your website in no time.