10+ Best Squarespace SEO Tools To Rank Your Website
Website owners around the globe share a common dream: getting their sites in front of the right people and conquering Google's top search results
SEO is one of the most important criteria for any website. It is responsible for the visibility and ranking of your website pages on Google and other search engines like Bing and Yahoo. Both big and small enterprises dedicate large chunks of resources to improve their SEO strategy and increase search engine rankings, knowing that SEO is responsible for more than half of the web traffic. Only 0.63% goes to Google's second result page; therefore, getting your website ranking on the first pages of search engine results and for the right keywords is super important. That is where SEO tools come in.
SEO experts have developed SEO tools over the years, and their sole aim is to help your content rank high on search engines and reach the right target audience. However, it can be overwhelming to choose the right SEO tools in a plethora of identical SEO tools claiming to give you miraculous results that will blow you away. What is even more stressful is navigating your way through expensive SEO tools that only do the barest minimum.
In this post, I will guide you through the best free and paid SEO tools that give you the best results on your Squarespace website. Before we go any further, let's look at what SEO is all about and what these SEO tools do.
Must-Have Squarespace SEO Tools
Semrush
The all-in-one SEO tool with everything your website needs to rank, ranging from keyword research to local SEO.
SurferSEO
One-stop-shop for SEO Content. Perfect for writing and optimizing content such as blog posts, scripts, copies, etc.
SEOSpace
The best plugin for all Squarespace website owners. It was created specifically for Squarespace, and it is perfect for improving Squarespace's SEO.
Squarespace SEO Video Tutorial
What Is An SEO Tool
SEO tools are software that investigates your website (some analyze other websites) and provides data on the performance of your website and how to optimize your content to rank higher on search engines. They come in various types, each focusing on interpreting particular data sets.
Categories of SEO Plugins/Tools
Keyword Research and Optimization tools:
This type of SEO plugin focuses on everything that involves keywords and SEO. It does things like finding and suggesting the right keywords to use in your content, checking the difficulty level of the keyword, analyzing the keywords on your website and other websites, etc. Since keyword is an essential element of SEO, these tools ensure you stay on top.
Data Analytics tools:
Everything you need to know about your website with respect to traffic, search engines, and other websites; these SEO tools deal with that. You get insight, such as monthly search volume, website traffic, and the keywords responsible for the traffic, including the best-performing pages. They provide insight into your competitors' websites and their performance on search engine rankings. This is all about data, and they do it well.
Website Optimization and Improvement:
These tools are responsible for analyzing your websites and finding technical issues that can be improved to improve your SEO rankings on search engines.
Various SEO tools perform different SEO functions; however, we will list the best SEO plugins that will improve your SEO game and rank your websites to the top search engine results. Without further ado, let's get into it.
SEMrush - SEO Tool
Level: Beginner to Advanced
Price: Free trial
Best For: All-in-one SEO features
Semrush is an all-in-one SEO platform with everything you'll ever need to analyze and rank your website. It comes with every SEO feature that can provide tangible insight about your website and allow it to become an authority in your business niche without too much stress. Ranging from Keyword research to technical SEO, let's check out some of the features that Semrush comes with
Keyword Research: To ensure your website ranks for exemplary purposes, you must find the relevant keywords that are relatively easy to rank for in your business niche. Fortunately, Semrush does that for you with its powerful keyword research tools. You can get information on any keyword, such as the CPC, global and local search volume, top sites ranking for that particular keyword, user intent, common keyword variations, SERP analysis, and more. Beyond its keyword search tool, it also has a keyword magic tool that analyzes the keyword market sub-niches, groups, etc. You have a keyword manager where you can cluster your keywords, get insight, and track your existing keywords. Lastly, its position tracking and organic insight tools allow you to monitor the ranking of your sites daily on any device and location.
Competitive Research: You can see how your competitors in your business field are doing. There is information such as website traffic by country, their organic traffic and paid, top organic keywords, etc. You can also check out their traffic analysis, backlinks, and keyword gaps between you and your competitors.
Link Building: Semrush opens you up to a world of backlink opportunities. You can check out your competitors' backlinks and audit the backlinks available on your website. Semrush will suggest various backlink opportunities, but you will be left to build those backlinks yourself. Also, you can use the backlink tool and bulk analysis tool to build a robust backlink for your website.
Technical and on-page SEO: Semrush comes with a site audit that inspects your website and provides insight into the overall health of your website, such as technical errors, broken links, and a lot more. You also get to check out and manage your listings and content. Semrush has an on-page SEO checker, an SEO content template, and many more.
We could only include a few more features here, but Semrush is a one-stop shop for all your SEO needs. So, if you run a Squarespace site, Semrush is an SEO plugin that is a must-have. The good part is that it comes with a free trial that allows you to experience the full features for seven days.
SurferSeo - SEO Tool
Level: Beginner to Advanced
Price: Free blog outline generator/ $69/month for advanced features
Best For: Writing SEO-Optimized Content/Blog post
SurferSEO is one of the best SEO tools you should have if you are taking blogging seriously. It is a robust SEO plugin that promises to make your blog posts appear on Google search results. It has a free blog outline generator that only needs you to input your topic, and it will take care of the headlines and outline for you. In other words, you can create tons of quality blog posts within a shorter period.
The blog outline generator has proven effective in creating SEO-optimized headings based on real-time search queries.
What makes it better is its robust content SEO tools. SurferSEO allows you to check out the top-ranking content on a particular topic, and it pulls out all the keywords that make that content rank on search engines. You can filter your results based on location. So, if you are in Germany and want your content to rank for Germany-specific searches, SurferSEO allows you to do that.
Beyond this, SurferSEO gives you the top keywords to include when writing your blog posts or scripts by analyzing millions of content on the specific topic you are writing about. After this, it guides you on the number of times you should repeat the keywords and also presents you with an SEO content score that judges your content based on SEO standards. If your content is below 68, you'll have to improve the SEO score by including more SEO-optimized headings, keywords, images, or paragraphs.
Another powerful tool that comes with SurferSEO is its plagiarism checker. One thing that can hurt your blog post's search engine rankings is plagiarism. Therefore, SurferSEO comes with a powerful plagiarism checker that detects any form of plagiarism. Overall, this SEO tool is perfect for bloggers and content creators.
Level: All levels
Price: Free
Best For: Squarespace website owners who want to improve their SEO
Since you have a Squarespace site, then the Squarespace SEO plugin is a must-try. It was designed exclusively for Squarespace sites; therefore, it comes with robust functionalities compatible with Squarespace. As a matter of fact, it is known as the Yoast SEO plugin for Squarespace. Yoast SEO is the most used SEO plugin by Wordpress users because of its compatibility and robust features, and SEOspace does the same thing. They come with various SEO tools, such as the SEO audit, that allow you to check the health of your site, look for broken links, and give suggestions about improving your rankings and revenue. One significant advantage is that it uses a traffic light approach that tells you how your site is fairing and what to include to improve your ranking. Depending on your website's needs, it can suggest adding more meta descriptions, images, etc. If you need to learn how to go about any changes, SEOspace comes with rich video tutorials that guide you. You can use this SEO plugin to review many Squarespace websites without hassle. There are thousands of reviews from Squarespace users because it goes straight to the point and requires zero learning curve.
One significant advantage of this plugin is that it comes as a Chrome plugin, so you won't have to worry about integration, and it is affordable.
Level: All levels
Price: Free
Best For: Keyword research for ads and websites
Google Keyword Planner is a free tool that is perfect for keyword research. It allows you to discover new keyword territories you can use in your business, analyze existing keywords, and get insight into helpful information. There are two features that Google Keyword Planner is known for. YOu can Discover new keywords or Get search volume and forecasts.
For the Discover new keyword feature, you can decide to enter keywords related to your business or let Google do the job by inputting your website URL. If you follow the latter route, Google will analyze your website and make keyword suggestions based on your existing content. The search volume and forecasts feature allows you to get information on your keywords. It tells you how often those keywords are being searched and also predicts the clicks and impressions you'll get from using those keywords. Google keyword planner is perfect for SEO beginners and small business owners who want to up their keyword game and are on a tight budget.
Level: Beginner to Advanced
Price: Free
Best For: Website Analytics and SEO ranking.
Google Search Console and Google Analytics are two different SEO tools that almost every website owner uses at one point or another. Google search console is one of the onboarding processes for a new website, where you will have to submit your website to GSC for verification. It is a way of telling Google that your website exists, and it can crawl the website and give it a chance to appear in search results. If you are reading this post and have not yet submitted your website, you indirectly alienate your website from appearing on search results. There are various ways of verifying your website; you can submit a sitemap, html tag, etc. Beyond website verification, Google Search Console offers a list of features that allow you to improve your website's SEO and performance. It tells you how your web pages are performing in detailed performance reports. YOu get insight into the organic traffic coming into your sight, how individual URLs are performing, and the number of clicks your website links are getting. You also gain insight into the number of impressions, CTR, and average keyword rankings.
Another advantage of Google Search Console is the robust technical and website health reports. It informs you of the overall health of your website and how to improve it. It tells you the number of web pages that have been indexed and those that have been excluded, your website's loading speed report, user experience, and so much more. This is a great SEO tool to keep your website health in check and also ensure that your website is well-indexed to appear on search results.
Google Analytics, on the other hand, gives you analytics reports on your website and also some search engine algorithm insight. It allows you to track your website traffic by measuring specific metrics, such
bounce rate
average time spent on each page
the pages that received the highest views
Number of conversions
The good thing is that you can customize these results based on certain yardsticks such as location, browser type, devices, etc.
Apart from Squarespace analytics, it is super important to use Google Analytics to track your website traffic because it offers more profound insights.
SE Ranking - SEO Research Tool
Level: All levels
Price: $31.2/month
Best For: All-in-one SEO tool
SE ranking is another excellent all-in-one SEO tool that functions similarly to Semrush. It comes with many SEO features capable of improving the search engine ranking of your website. It has a rank tracker feature to check your website authority and daily rank. Another great feature that makes SE ranking stand out is its backlink monitor, which allows you to check your website's and competitors' backlinks. If you are wondering how your website performs in local ranking, you don't have to worry about a thing. SE ranking comes with a Local Marketing feature that allows you to check your local rankings, how your Google Business profile is keeping up, and other valuable insights. Another advantage of this SEO tool is that its Agency success kit is perfect for website agencies building and managing clients' websites. It comes with all the tools you need to gain the trust of your clients, including detailed SEO reports, white labels, and a robust lead generator.
SE ranking is a more affordable all-in-one SEO tool when compared to Semrush, and it offers almost the same features as SEmrush. However, users have found SE ranking to have a slightly easier learning curve than SEMrush. Based on its SEO performance, it is a great tool to get started with as a Squarespace website owner.
Level: All levels
Price: Free
Best For: Real-time trends and forecasts on Keywords
Another must-have SEO tool is Google Trends. Google Trends provides information about popular search terms and their trend over time. In other words, you can check out the trend for a particular keyword or topic and get insights into its popularity and future growth. If used well, this can be a gold mine for trending keywords and improving traffic tremendously. Google Trends allows you to search for a topic or keyword worldwide or in specific countries. You can see the popularity of the keyword through a graph, and you can filter the results by days, weeks, or years. Another filter that will come in handy is the categories filter, which allows you to narrow your trends to specific fields such as beauty and fitness, business and industrial, electronics, etc. Another great filter is the search, which allows you to choose between web, image, and YouTube searches. One last thing to know about Google Trends is that you can compare two or more search terms and see their real-time trends on a graph. Google Trends is one of the best tools out there if you want to know what topic is trending in your business. It can produce tremendous results if you leverage this tool.
Level: All levels
Price: Free
Best For: Keyword Research and Competitor's analysis
Keywords Everywhere is a great SEO plugin you can add to Chrome, Bing, or Firefox and perform keyword research without sweat. It allows you to check our search volumes, CPC, and up to a year of trend data for your site and other websites. Also, you get to see your monthly traffic and the top 10,000 keywords that any domain is ranking for. That's not all. You can check Moz domain authority, spam score, authority, etc. Keywords Everywhere is fascinating because you can perform on-page analysis on any page, find the list of keywords in the content, and import these keywords. Keywords Everywhere is a great plugin that comes in handy every single time. You don't have to spend much to access this plugin, and it works excellently on personal and business websites, including big stores hosted on shopify, etc.
Start Improving Your Website's SEO Today!
These are the best SEO tools for any Squarespace website ready to rank on the search engine results page. All these tools are compatible with Squarespace websites and require low or no investments. You don't have to break the bank to improve your SEO strategy; use any of these tools and see tangible results. Cheers!
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