If you’re a blogger or business owner slash full-time content creator, your days are busy. Consistently creating and repurposing content for your business is hard. I can barely keep up with my idea, and the list gets longer and longer every day.
Although beautiful graphics is highly necessary to achieve success on Pinterest, it can waste a lot of your time.
As a designer, I love manipulating with colors, graphics, text everything in between. Still, unfortunately, this activity can drag me off the time track for hours, if not the whole day, I just can’t stop designing| redesigning my graphics.
And to be honest, it slows down the entire plan i outlined for my blog growth.
But I found a solution
Keep reading if you want to know how to give your graphics a makeover quickly and without compromising creatively. And find your success on Pinterest.
How Pinterest Works?
In case you are entirely new to Pinterest, I want to take a minute and to explain why Pinterest graphics are so important. If not, skip this paragraph.
Pinterest is now the #3 social media site behind Facebook and Twitter. While holding functions of a social media platform, Pinterest is a combination of a visual search engine and social media. Unlike Google search, Pinterest shows you a list of graphics(pins), based on a keyword you are looking for.
Each of the images has a link to a page outside of the Pinterest net. That is the reason why Pinterest is so popular. It doesn’t mind people leaving the platform, while the rest of social media giants make all the possible efforts to keep people using their software.
You can tell now Pinterest is big on graphics. It’s your chance to make the very first impression and grab your potential visitor’s attention.
Pinterest can help you:
- Drive traffic to your blog or website.
- Promote your product to a broad audience.
- Represent your brand
For this post, I reach out to bloggers from different niches and asked them to share their pins that could use a little makeover.
Pinterest Best Practices.
Before I show you the results of this fun redesign project, i wanted to share a few key elements to make sure your pin gets the attention it deserves.
1. Keyword-Rich Description
Get your keywords right. Since Pinterest is a search engine on its own, you can find the search bar directly inside Pinterest. Type in the most relevant keyword for your blog post and see what other things people are putting out there. The right keyword will help the success of your Pinterest marketing strategy.
2. Use Your Headline Right.
Does your headline grab the readers’ attention and urge them to read further? The web is flooded with articles just like yours, and generally, readers will pass boring content very quickly. Its a matter of seconds to catch your readers’ attention, or they will move on. You can download my five formulas to help you polish yours. It’s very simple to use, replace words with your own, and your headline is ready. You will even get the list of words that tend to work best.
3. Pinterest Image Size
Long colorful images dominate Pinterest feed. They generally perform better and more noticeable for other pinners.
I would stay away from square photos. According to Pinterest Best Creative Practice, 2:3, or 1:2 ratio is the best size to use.
4. Add Title Overlay
As you notice, the majority of images have some title overlay. Original headlines are displayed under the picture, very tiny and almost unnoticeable.
4. Brand Your Pin
If you are using Pinterest for Business, it’s a great idea to add your brand elements to the image to stick out from the millions of other pins, circling on the platform, it could be a website URL or logo.
5. Use Only Relevant Images
complicated algorithms to scan all the pins, and based on what it “saw,” it will display photos to the most relevant audience. So if your post is about cleaning, try to find the most suitable image that will be identified in the cleaning category.
Why Use Templates?
Creativity takes time.
You can’t just rush it. Hurrying does not help in boosting new ideas. My mind tends to go into a state of slight disarray when I am trying to force things. And often, you just don’t have time to wait for your creativity. If you are low on time, try this 5 free templates.
How to use templates:
1. Evaluate your brief.
When designing your blog graphics, think about your target audience. Who is the ideal client you wish to land on your website?
Read your headline and highlight the main keywords. What’s the message you want to convey, and through what means. Think about smart ways to deliver your ideas. Should it be a list post or just a simple text headline image?
Look for inspiration. Go into the Pinterest feed and find relevant content and what other people already are doing out there and think about how you can make it even better. Analyze what is working and what is not.
3. Find Your Template
Once your idea is evaluated Go into templates and select the one that will work best to deliver your idea.